This Concept of Balanced Form Exists in Art and Architecture
Just what is concept art?
What is concept art? Well that'south like shooting fish in a barrel isn't it? It'due south super polished art used to promote forthcoming films and games. Right? Wrong!
The master goal of concept art is to convey a visual representation of a design, thought, and/or mood for use in films, video games, animation, or comic books before information technology is put into the final product. In other words, information technology aims to convey the overall pattern vision rather than specify everything in verbal terms right at the start.
In this article, I'll look into exactly what concept art involved and how it's an essential part of the modern entertainment franchise procedure.
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What is concept art for?
So why is concept art necessary? Well, just consider the vast amount of money involved in creating a modern movie, game, etc, so think about the amount of coin that can be lost if information technology all goes awry.
We live in an age where; visually speaking, just about annihilation is possible - which is fantastic. But where in that location are infinite possibilities in that location is also space opportunity for error. With hundreds, even thousands, of people work on the well-nigh successful franchises, everyone needs to exist singing from the aforementioned hymn sheet.
Concept art is key to focusing that single artistic vision and to iron out any visual kinks that could exist problematic down the line.
What does concept art involve?
Concept fine art can range from ethereal mood shots to more detailed schematics of a prop, or character for example. The purpose is to reduce margin for error, and therefore, reduce time and toll.
But crucially, it's non only the art itself that's of import. Remember in maths class you used to get hassled to show your workings? Well gauge what? Concept art is those workings.
For every 'art of volume' quality image you lot come across there are tens, sometimes hundreds of images that have all played a role in that piece.
It could be a scratching that helped explain an thought to the art director or the design that was completely wrong. The indicate is, they are all part of the process, fifty-fifty the ugly ones. Concept art is an iterative process and hitting the bull's center offset time is rare.
Influencing the suits
Most creative endeavors require the assistance of those who are, shall nosotros say, less creative. More than at home with spreadsheets and numbers, than Photoshop and a Wacom tablet. These people are either the guys that concord the bag strings. Or these people could be the producer or projection director.
Concept art can be very effective in showing these people the bigger picture, getting them onside or loosening those aforementioned purse strings. It's a lot more cost and time effective to prove them eye candy in the form of concept fine art, than getting a squad of modellers and artists to create the real matter.
Concept art is not illustration
Concept art and analogy are non the same thing. The quality and techniques of the ii are closer than ever and there is considerable overlap but they have one intrinsic difference. That difference is the word 'concept'.
The purpose of the concept artist is to quickly explore ideas and communicate them effectively as possible. The role of the illustrator is to create highly polished artwork.
At that place is no value in having a finely finished slice of work that offers lilliputian new in terms of design, mood and feel. This would be a considerable waste of fourth dimension and effort. It's meliorate to have a rougher, looser sketch that sparks involvement and promotes discussion. Its artistic flaws volition be speedily overlooked.
It'south key to remember that concept art is part of a bigger production process as opposed to existence its own entity such as illustration for a book or editorial. Oftentimes, projects volition hire split illustrators to work up some of the concept fine art for promotional and marketing utilise.
Words: Jason Pickthall
- Jason Pickthall has 10 years' experience in the videogames industry. He currently works as a senior concept artist at FreeStyleGames, an Activision Studio, and blogs at Pickthall Sketches. Follow him on Twitter: @jpickthall.
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